2015 San Diego


2015 LIT College Tour San Diego
Saturday, October 17, 2015
Time: 9:30am-3:30pm
Venue: San Diego State University
6075 Aztec Circle Drive
Aztec Student Union, Room: Templo Mayor
San Diego, CA 92182


Eventbrite - 2015 LIT College Tour San Diego

PROGRAM 9:00 am – 3:30 pm: Registration

9:30 am – 9:40 am Opening remarks: The LIT Team

9:40 am – 9:55 am Opening Keynote 1: Matt Faulk, Basic Agency “Creativity”

10:00 am-10:45 am Panel 1: Marketing Panel – The Art of the Creative Process
Moderator: Dr. Iana Castro, SDSU College of Business Administration
Frank Cowell is President at Elevator, a digital brand strategy agency based in the San Diego, California area. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.
Andrew Cortez, SVP, RouhHaus Agency
Anthony Miller, CEO, Tower33 Digital
Lisa M. Hinz, CEO, LHMinz Marketing
Hannah Martine, Oster & Associates

10:45 am – 11:00 am Workshop 1: TBA

11:00 am – 11:40 am Panel 2: Journalism/Media/PR – From Headlines to #Hashtags
Moderator: TBA
Neda Iranpour, Weekend Anchor, San Diego 6 “The CW”
Rielle Creighton, Weekend Anchor, ABC 10 News
Brittany Silverstein, News Producer, KUSI-News 9

11:45 am – 12:00 p.m. Featured Keynote: Howard Lindzon is co-founder and CEO of StockTwits – a social network for traders and investors to share real-time ideas and information. StockTwits was recently named “one of the top 10 most innovative companies in web” by FastCompany and one of the “50 best websites” by Time magazine. Mr. Lindzon has more than twenty years experience in the financial community acting in both an entrepreneurial and investing capacity. With a unique vision for starting and successfully managing innovative companies, he is the Managing Partner of Social Leverage, a holding company that invests in early stage web businesses. Howard continues to manage a hedge fund he started in 1998.

12:05 pm – 12:50 pm Panel 3: Tech/STEM– Driving Change & Innovation
Chris Soriano, CEO/Founder, CleverTalks
Adam Riggs-Ziegen, CEO, RockMyRun
Andrew Dremak, Director of Strategic Implementation, Sycuan Casino
Phoenix Gonzalez, CEO, dotstudioPRO
Ryan Gravador, CEO, That’s Gravy Designs

12:55 pm – 1:40 pm Panel 4: Entertainment panel – DIY: Programming Your Future
Moderator: Michelle Dederko is the editor of DiscoverSD and lifestyle/entertainment reporter for The San Diego Union-Tribune. Her coverage focuses on San Diego dining, entertainment, shopping, beauty, fitness, travel and finding the next best thing. Dederko started her career at DiscoverSD.com in June 2011. During this time, the company experienced major growth as the most popular lifestyle guide in San Diego, quickly leading the San Diego Union-Tribune to acquire the site in April 2012. Here, she continues to grow the DiscoverSD brand and oversee all facets including editorial content online and in print, photography and video production, social media and client integration. Most recently, she led a complete site redesign enhancing the reader’s multimedia experience and launched a weekly DiscoverSD print magazine with 50,000+ circulation. Her work can also be read in the San Diego Union-Tribune’s entertainment section online and in print. Dederko graduated with a degree in Literature/Writing from the University of California, San Diego.
Claudia Sandoval, MasterChef Season 6 winner
AJ Machado, “The AJ Show” on Energy 103.7 FM
DJ D-Rock, “Morton in the Morning” on Z90.3 FM
Amanda Nelson, CEO, Jupiter House Production

1:45 pm – 2:05 pm Closing Keynote: Vidya Dinamani, VP, Product Innovation & Design, Mitchell International. Vidya Dinamani is Mitchell’s Vice President of Innovation and Design, leading the company’s continued growth in current and new markets with new products & solutions, and is Co­founder of Purpose Driven Product, where she equips entrepreneurs with skills that enable them to build products that customers love. Vidya has over 18 years of experience specializing product strategy, design, development and management. A holder of 7 US patents, Vidya earned a B.S. degree in Physics from Victoria University in New Zealand, and an MBA from Carnegie Mellon University. Vidya is also an active supporter and mentor to multiple startups & incubators in San Diego including CONNECT & EvoNexus.

2:10 pm – 2:30 pm Closing remarks/networking



2014 Conference Highlights:
https://www.facebook.com/media/set/?set=a.630100813705325.1073741838.580366742012066&type=3 Stay tuned for daily updates!  Want to reach, engage and activate your Brand at LIT College Tour? We offer superb sponsorship opportunities backed by integrated marketing and communications campaigns that will achieve your brand goals and position your company for success. From high-profile social media efforts to face-to-face on-site engagement, our programs deliver effective, productive and profitable results. Connect with LIT: www.litcollegetour.com Twitter.com/litcollegetour Facebook.com/litcollegetour Instagram.com/litcollegetour Google.com/+litcollegetour linkedin.com/company/lit-college-tour