About Us


What is LIT? = Leadership. Innovation. Transformation. LIT College Tour is a national initiative designed to empower first-generation and under-represented college students with the 21st century skills of today.

LIT College Tour bridges the gap between college and real world by building collaborative partnerships with business, education, community, government and student leaders who share actionable insights for “Igniting Futures.”​ The program is designed to support student success, career exploration, internship and job search, and professional development. Students get a chance to build their leadership skills, meet face-to-face with recruiters, network with potential mentors and gain valuable tips from speakers

Our industry informed curriculum based on the P21 Framework and is presented by professionals, educators and entrepreneurs from diverse industries including STEM, Finance, Communications, Marketing, Medical, Law, Entertainment and other sectors.

Who speaks at LIT? Executive’s of Fortune 500’s companies, Emmy-award winning journalists, tech stars, entrepreneurial innovators and other thought leaders.

LIT College Tour is hosted in several top 10 markets including NYC, LA, Miami, Houston, Chicago and Silicon Valley. Founded in 2014 by Mario Cobian, CEO, Cobian Marketing Group LLC, LIT College Tour is a 501(c3) non-profit, and has served over 5,300 student leaders and presented nearly 300 speakers since it’s inception. Federal Tax ID: 46-5081482.