Cassie Betts, the CEO & Founder of District2.Co, Joins Us @ LIT College Tour

Cassie Betts, the CEO & Founder of District2.Co, Joins Us @ LIT College Tour


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Cassie Betts who serves as a true model of inspiration for aspiring female entrepreneurs, joins LIT College Tour for an insightful conversation on why “Embracing Risk to Grow & Innovate” is necessary for startups. The event is tomorrow at the JW Marriott LA READ MORE

Award-Winning Entrepreneur Veronica Corona Joins Us Tomorrow @ LIT College Tour

Award-Winning Entrepreneur Veronica Corona Joins Us Tomorrow @ LIT College Tour


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The award-winning entrepreneur Veronica Corona joins us for an insightful conversation on why “Embracing Risk to Grow & Innovate” is necessary for Entrepreneurs to succeed at LIT College Tour. The event is tomorrow at the JW Marriott LA Live. Veronica serves as CEO READ MORE

Alex Zhang Joins the STEAM Panel @ LIT College Tour

Alex Zhang Joins the STEAM Panel @ LIT College Tour


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Alex Zhang, Managing Director of LavaLab, University of Southern California’s student-run incubator joins the STEAM panel at ‪LIT College Tour tomorrow. Entrepreneur at spirit, Alex leads Forage, an online thrift store marketplace, DJ’s at KXSC USC’s radio station and manages a sponsorship team READ MORE

Female Representation in the Workplace Is Important to Us. We Are Doing Our Part.



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Diversity in the workplace is very important to us. Similarly to last year, when we had speakers from many different backgrounds and cultures, this year we would have an even more impressive roster of panelists. Currently, we have confirmed 18 female and 12 READ MORE

Eric and Maria Ortiz Joining LIT College Tour.



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Great news, millennials! Eric Ortiz, co-founder of the mobile-first storytelling and publishing platform Evrybit, and Maria Burns-Ortiz, co-founder of the innovative educational video games that combine math and Native American history 7GenGames and coauthor of the Ronda Rousey book would be joining us READ MORE

Duracell Empowers the AMA Multicultural Marketing and Diversity Conference

Duracell Empowers the AMA Multicultural Marketing and Diversity Conference


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The Trust Your Power spot for Duracell had succeeded in exhibiting the story of Derrick Coleman in a respectful and dignified manner. The Minnesota Vikings fullback tells a rather ordinary, in its concept, tail of the struggles and disappointments he had to go READ MORE

Why 2015 won’t be like 2015 for women in the ad industry?

Why 2015 won’t be like 2015 for women in the ad industry?


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In 2000, Kat Gordon was a copywriter on a big auto manufacturer account when she realized that she was the only woman working alongside sixteen men. As a response to the still marginal number of women being hired in the advertising industry Ms. READ MORE

Why millenials love science?

Why millenials love science?


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    On a global scale, millenials share some common characteristics: (1) they want work to be their passion, (2) they are intricately and consistently connected via social media, (3) they’re less likely to be affiliated with a religious institution than previous generations. READ MORE

If content has a spark, a bit of spending can fan the flames.

If content has a spark, a bit of spending can fan the flames.


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    In the modern digital media era the spending on media buying and distribution could be substantially decreased or even completely eliminated with one key element. If your organization has some great marketing content, this would be more than sufficient for it READ MORE